4tiitoo and metaio show Augmented Reality at Mobile World Congress

Munich / Barcelona, February 15th 2011 – metaio, the worldwide technology leader in augmented reality (AR) and 4tiitoo AG, the developers of the WeTab tablet, are demonstrating how AR can be used to enrich our environment at the Intel booth at Mobile World Congress (# 8B192, Hall 8). Based on the MeeGo open source platform, WeTab will integrate virtual content into live video through its front-facing camera to display AR images, a demonstration of how digital information may be experienced in the future.

AR is one of the hottest trends at Mobile World Congress in Barcelona for a reason. Not only is it fascinating and makes it easy to access digital information around us, but it is also the perfect complementary technology for tablets and the mobile Internet. In order to demonstrate the power of these components, metaio and 4tiitoo have collaborated to display AR’s place in the intelligent living room of the future.

Utilizing the high performance of the WeTab tablet, the MeeGo flexible software architecture and metaio´s unique image processing capabilities, visitors can catch a glimpse of how consumers will look at images, objects, museum pieces, billboards and natural sites in the future. Additional and dynamic content can be connected to almost any object, opening many new possibilities for the design and access of, and interaction with, information. Displayed on a large tablet screen and using seamless gesture control, consumers can peer into a window to the virtual world.
“The WeTab is a perfect device for an augmented reality experience,” said Peter Meier chief technology officer, metaio. “In addition, the power of the Intel Atom processor allows us to quickly bring our complex algorithms to mobile devices.”

“metaio’s intelligent framework and high-performance technologies made it really easy to bring virtual reality to the WeTab,” said Tore Meyer, CEO, 4tiitoo AG “This minimizes time-to-market for developers and content providers in their AR strategy.”

The AR demo can be seen at the “Intelligent Living Room” display at the Intel booth, along with many other technology solutions for the home computer environment.

“We welcome 4tiitoo and metaio’s demonstration of augmented reality powered at the Intel booth during Mobile World Congress,” said Wolfgang Peterson, director, Developer Relations Division, EMEA, Intel Corporation. “The augmented reality demo will sit alongside demonstrations by other companies to showcase what can be achieved with technology powered by Intel architecture.” 

About 4tiitoo
4tiitoo AG was founded to bring the best of the Internet and modern information technologies closer to everyone. 4tiitoo AG offers intuitive software solutions with focus at touch screen devices in combination with content and eCommerce frameworks.

About metaio
As a pioneer in the area of augmented reality technology, metaio (www.metaio.com) develops software products or systems driven by visual interaction in both, the real and the virtual world. Our Unifeye software platform not only lets you place 3D animations directly into live video streams, but also supports the seamless integration of images from the external user environment. Founded in February 2003, we currently employ 70 members of staff at three different locations. The company is headquartered in Munich. Our subsidiaries metaio Inc. and metaio Asia are headquartered in San Francisco and Seoul, respectively. metaio is currently involved in projects worldwide for over 140 well-known customers from a broad range of industries. Among them are: BMW, Daimler, LEGO, Toyota, Popular Science, adidas Originals, MINI, Focus Features and Volkswagen.

About the MeeGo Project
The MeeGo project combines Intel’s Moblin™ and Nokia’s Maemo projects into one Linux-based, open source software platform for the next generation of computing devices. The MeeGo software platform is designed to give developers the broadest range of device segments to target for their applications, including netbooks and entry-level desktops, handheld computing and communications devices, in-vehicle infotainment devices, connected TVs, media phones and more – all using a uniform set of APIs based on Qt. For consumers, MeeGo will offer innovative application experiences that they can take from device to device. The MeeGo project is hosted by the Linux Foundation. For more information on MeeGo, visit www.meego.com.

Contact (4tiitoo):
Stephan Odörfer
CTO 4tiitoo AG
Tel.: +49 (0)89 2000 128 20

Contact (metaio):
Jan Schlink
Corporate Communications
metaio GmbH jan.schlink@metaio.com
Tel.: +49 (0)89 5480-198-14